You are already sitting on a treasure. many organisations record and store data bytes from historic transactions which can be used to generate meaningful insight for decision making.
The interests of a firm have always been inextricably connected to the interests of all the actors around it. The quality of the exchange of value between a company and these forces is fundamental to its continued existence. Society becomes its customers, its employees, its professional expertise and skill, its competition, its compliments, the needs that it aims to satisfy. The environment becomes its source of resources, ideas, challenges, and innovation. Its technology becomes the methods, the legal and politics the context, and economics the reward.