In the future your teams will be creatives not workers - so start treating them as such.
In this rapidly evolving global context, we can no longer rely on small iterations and improvements, in order to keep the pace. The need to make an informed move has never been more important. Yet, many organisations go after the next shiny object, system or solution, and invest heavily in resource time and funding, only to discover that the projects take twice as long to produce a fraction of the benefit outlined in the original business case.
The interests of a firm have always been inextricably connected to the interests of all the actors around it. The quality of the exchange of value between a company and these forces is fundamental to its continued existence. Society becomes its customers, its employees, its professional expertise and skill, its competition, its compliments, the needs that it aims to satisfy. The environment becomes its source of resources, ideas, challenges, and innovation. Its technology becomes the methods, the legal and politics the context, and economics the reward.