There is a formula to success in a downturn that a few companies execute really well. It has to do with the OUTREACH strategies they adopt, the HEAD they keep in the game, and the way they influence the environment around them.
Learning is the new execution. According to BCG's Martin Reeves, from a competitive and performance standpoint, it was previously understood that a company remained ahead of its competitors on key metrics for a cycle of 8 years. In more recent studies, that time frame has diminished to within one year. The implication of this is that to stay ahead; organisations need to learn and innovate 8X faster.